Hi Reader,

I used to believe that growth was just a matter of working harder. More clients, more revenue, more success.

But when I ran our agency, the harder we worked, the more chaotic everything became. We had the revenue. We had the client volume. We even had a team. But what we didn’t have was structure.

We were reacting instead of leading. My mom and I would look at each other and say: “Why does this feel harder now that we’re successful?”

We weren’t scaling - we were surviving. And the longer we operated that way, the more expensive it became.

The hidden cost of not knowing what’s broken

I hear business owners say things like: “I know we need help, but I don’t even know where to start.” I understand that feeling at a cellular level.

When I joined our agency, everything lived in my mom’s head - standards, expectations, decisions, processes, client history. She cared deeply, but the business had outgrown the way it was being run.

Nothing was obviously broken. Everything simply required too much effort.

The biggest risks in a business aren’t the loud failures. They’re the blind spots, the things that don’t feel broken until growth exposes them.

That’s why I created the Business Operations Audit: a structured deep dive into five core areas that determine whether your business is truly ready to scale.

It’s a structured way to look at the five areas that determine whether a business is actually ready to grow: people, processes, performance, finance, and strategy. Once we finally did this inside our agency, we stopped reacting to the business and started leading it.

We gained clarity, grew profits by over 200%, and eventually sold the business for 3x revenue.

Not because we hustled harder, but because we finally understood where the gaps were.

If this resonates with where you're at in your business, I wrote a full blog post that walks through the five areas of the audit and exactly what we uncovered inside our agency. You can check it out here.

If you're ready for an outside perspective to identify what's holding you back from scaling, book a complimentary Discovery Call to see if a Business Operations Audit could help you get out of the weeds and move your business forward.

As always, please feel free to reply directly to this email with any questions, suggestions, or topics that you'd like to see covered in subsequent issues.

See you next month!

Cheers,

Anais

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“You do not rise to the level of your goals. You fall to the level of your systems.” - James Clear

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